This was a recent blog from our supplier Quicklabel Systems who clearly described the great success one of their customer's Browndog Creamery has had printing their own labels with the Kiaro! Inkjet label printer.
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With an ever-changing variety of ice cream flavors as evocative as Dragon Bite, Tuscan Sun, Buttered Berry Brioche, and French Press Mocha, the owners of Browndog Creamery needed a labeling solution that could adapt to label changes on-the-fly. For example, they may need 20 labels for Triple Vanilla this morning, and 15 for Mystery Cookie this afternoon.
Luckily for owners Brian Scherle and Paul Gabriel, they found the Kiaro! label printer to print labels for their pints of ice cream on demand, in the exact quantity that they need.
Browndog Creamery, a “micro-creamery” located in the heart of downtown Northville Michigan, west of Detroit, brings customers delicious and unique handcrafted ice creams. Being a micro-creamery, as explained by co-owner Paul Gabriel, “basically means that we make our ice cream in very small batches. We’re not a mass factory where we make thousands of gallons of ice cream. We make about four or five gallons at a time for each flavor.”
Browndog Creamery’s unique flavor combinations are all created in-house by Gabriel and Scherle. “I always tell people I refuse to make butter pecan, so instead we make a bourbon pecan,” said Gabriel. “For our Cinco de Mayo we made a Holy Guacamole ice cream, and that’s the type of stuff that we really like: the really unique, creative stuff that you’re not going to find anywhere else. “
The perfect label for every single batch
Browndog rotates flavors of ice creams so frequently because each batch made in their micro-creamery is only a few gallons. Even before they opened their business, they knew that using pre-printed labels wouldn’t make any sense, because buying minimum orders of labels would lead to excessive costs and way too much label inventory for their small backroom.
“I knew we would be running small batches of ice cream and I didn’t want to take an inventory of a hundred or a thousand labels of one flavor because I knew we might only need ten,” said Gabriel. “The Kiaro! has been a wonderful fit in our business to allow us to make these very small run labels and customize them to everything that we needed to do.”
“Being able to create products and without having to go to a mass printing,” has been a boon to business said Scherle. “Using the Kiaro! printer to label our ice cream, and to create amazing and attractive packaging is just part and parcel of creating our products.”
Kiaro! Labels Handle Freezing Temps
One of Browndog’s chief concerns was whether or not their Kiaro! labels would stand up to the freezing temperatures necessary for storing ice cream.
“The synthetic material that we use for the pint labels is pretty resistant to water and we actually label the pints after they’ve gone through the freezing process,” said Gabriel. “We were a little skeptical about how they would adhere to a frozen pint, but the Kiaro! labels do quite well.”
“It’s surprising how fast the printer is,” said Gabriel. “We have taught some of our employees how to use the Kiaro! and besides its flexibility and other benefits, it’s also very easy to use.
Try it Yourself
Browndog Creamery, and countless others, have found that printing labels on-demand and in house just makes sense. Schedule a demonstration of a Kiaro! label printer with Metromatics, who will bring a Kiaro! to your facility in Australia and New Zealand, and show you what an in-house label printer can bring to your business.
Contact Metromatics now if you are in Australia or New Zealand.
Metromatics +61 7 3868 4255 or sales@metromatics.com.au
For outside this region please contact our supplier Quicklabel Systems directly on +1 401 828 4000 or sales@Quicklabel.com
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