As
some of you may have heard the Australian Government has announced a
proposed new country of origin food labelling (CoOL) system on Tuesday
21 July 2015.
This is due to many consumers finding the current systems confusing demanding changes so that origin claims on food labels are clearer and more meaningful.
The proposed new system will see the continuation of mandatory country of origin labelling for most food offered for retail sale in Australia. In addition to a statement about where the food was produced, grown, made or packaged, most Australian food will carry the familiar kangaroo symbol and an indication of the proportion of Australian ingredients by weight through a statement and a bar graph. The new system will also see clearer rules around when food labels can carry ‘made in’ or ‘packed in’ statements.
There will be 3 mandatory Labels
Made in /Grown in
This is due to many consumers finding the current systems confusing demanding changes so that origin claims on food labels are clearer and more meaningful.
The proposed new system will see the continuation of mandatory country of origin labelling for most food offered for retail sale in Australia. In addition to a statement about where the food was produced, grown, made or packaged, most Australian food will carry the familiar kangaroo symbol and an indication of the proportion of Australian ingredients by weight through a statement and a bar graph. The new system will also see clearer rules around when food labels can carry ‘made in’ or ‘packed in’ statements.
There will be 3 mandatory Labels
Made in /Grown in
This symbol and words will identify two key things about all food products:
Packed in (imported ingredients)
New rules will require any ‘packed in’ statements to also include a clear country of origin statement. This is also consistent with standard international practice. If a product is packed or wrapped in a country but the food originated (was made or grown) in another country it will need to clearly state this on the label. ‘Packed in Australia, made in Norway’ or where ingredients come from multiple countries ‘Packed in Australia from imported ingredients’.
- Whether the food was grown or made in Australia. This will be the first part of the standard phrase and the kangaroo in the triangle will show that the food was grown or made in Australia.
- The second part of the standard phrase is what percentage of the ingredients in the food/product was Australian grown. The bar chart will allow consumers to identify what percentage (in bands/increments) of the ingredients were grown in Australia.
Packed in (imported ingredients)
New rules will require any ‘packed in’ statements to also include a clear country of origin statement. This is also consistent with standard international practice. If a product is packed or wrapped in a country but the food originated (was made or grown) in another country it will need to clearly state this on the label. ‘Packed in Australia, made in Norway’ or where ingredients come from multiple countries ‘Packed in Australia from imported ingredients’.
Imported products
Quicklabel Family of Printers
Fortunately
the Quicklabel printing system are able to provide you with your own
easy and accessible labels, allowing for you to print your own country
of origin labels when you want and need them, rather then relying on the
high volume commercially made labels. The Quicklabel Family of printers also allows you to easily change the country of origin labels, whether you need 10 copies of the made in labels or 50 of the packaged in labels. It is entirely catered to your needs and wants.
Contact Metromatics now if you are in Australia or New Zealand.
Metromatics +61 7 3868 4255 or sales@metromatics.com.au
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