We recently took our Quicklabel printer range and exhibited
at the Fine Foods Show in Melbourne last month with our potential
customers. I know that may sound a little
strange but what better way to interact with your potential customers – than be
at a show with them.
We were able to see what products they currently produced,
where they wanted to go with their products in the future and how they were
currently labelling their products and ask whether their current labelling
process was meeting their needs now and into the future.
With the Quicklabels Kiaro Digital Colour label printer on our
stand – we were able to demonstrate its fast speed, its beautiful colour and the
ease of operation from the modification of a label - to the print of one label on
demand and how to print off a whole batch. This amazed our audience and left them asking
for more.
One of our potential customers was a gourmet food
manufacturer who produced 30 different varieties of relishes, jams, olives and
other exciting condiments which were seasonal on the farm. The minimum ordering
of each label was leaving him feeling frustrated as no changes could be made to
the labels if anything changed – which resulted in wasted stock and wasted
dollars.
We were able to provide him with the ultimate solution with
the Quicklabel Kiaro Colour ink jet printer – using 3 different sized ink jet
receptive labels he would be able to print on demand as many labels as
required, with his logo and his products details in amazing quality and he would
not be wasting money with label stocks that go out of date. Needless to say, we have been back to visit
him and he is convinced the Quicklabel Kiaro is the product for him.
